We aim to create a pool of world class socially responsible leaders who can meet the challenges of dynamic business environment and help to achieve the objective of inclusive growth of the world economy.

Department of Management (DOM), I. K. Gujral PTU Main Campus is a pioneer in the use of case study method and other such experiential teaching tools to management education in the state. In response to the growing challenges of the globalized world, this campus has collaborated with world renowned business institutes to offer unique courses in India. The campus has state-of-art infrastructure and classrooms, experienced core faculty with international exposure and visiting faculty from IIMs. The institute is running management programme namely, Masters of Business Administration (MBA) in the area of Marketing, Finance and Human Resources and PhD programme. The institute is all set to begin with short-term Certificate Programs in the area of Advertising and Retail Management, Credit Risk and Treasury Management and Retail Banking.

Programs Offered
S.No. Program Duration Seats Syllabus/Scheme
1. Bachelor of Business Administration (BBA) 3 years / 6 Semesters 45 Download
2. Masters of Business Administration (MBA) 2 years / 4 Semesters 60 Download
3. Masters of Business Administration (Hospital Administration) 2 years / 4 Semesters 30 Download
4. Doctor of Philosophy (Ph.D) 3-5 Years Download
Salient Features of the Department
  • Well equipped computer laboratory.
  • Leased line internet connection and Wi-Fi connections for the use of student, faculty and research fellows.
  • Well furnished and fully air conditioned classroom.
  • Multi-media projector with projector screen is available.
  • Ready technology for conducting Seminars, presentations, conferences etc.
  • Low fee structure.
  • Boys and girls residential hostel.
  • Free bus service.
Projects undertaken by the department
S.No. Ongoing Projects Funding agency Project Guide
1 Construction and Standardization of a Scale for Measuring the Customer Relationship Management Activity in an Organization University Grants Commission, New Delhi Dr. Harmeen Scoh
2 Critical Success Factors and Driving Forces for Wireless Web Adoption – An Empirical Investigation of Indian and Canadian Consumers University Grants Commission, New Delhi Dr. Harmeen Scoh
3 Price Discovery and Arbitrage Efficiency in the Indian Equity Futures and Cash Markets National Stock Exchange of India Dr. Kapil Gupta
Faculty Participation/Paper Presentation in Conferences:
  • 4th International Conference on Business, Management and Governance at New York, USA from December 14 -15, 2015.

  • 24th Business & Economic Society International (B&ESI) Conference at Florence, Italy from July 6 – 9, 2014.

  • 5th World Finance Conference held at Ca’Foscari University, Venice, Italy from July 2 – 4, 2014.

  • 2014 INFORMS Marketing Science Conference at Atlanta, Georgia, USA from June 11 – 14, 2014.

  • Vancouver International Conference for Advanced Research in Business held at Vancouver, Canada from April 7 – 8, 2014.

  • 2013 Summer Marketing Educators Conference held at Boston, MA, USA from August 9 – 11, 2013.

Research Scholars
Sr.No. Name Title of thesis Funding Agency Enrollment date Year of Completion
1 Ms. Kuljit Kaur Moderating Role of Face Consciousness on the Relationship Between Image Congruence and Behavioral Intention University Grants Commission (UGC) July 7, 2012 2017
2 Ms. Priyanka Kaushik Investigating Antecedents of Customer Engagement Behavior and its impact of Firm Value University Grants Commission (UGC) February 6, 2013 2018
3 Ms. Shabnam Virdi Customer Citizenship Behavior University Grants Commission (UGC) November 23, 2015 2020
4 Ms. Jaspreet Kaur Adoption of M-Commerce Strategies in India University Grants Commission (UGC) February 8, 2013 2018
5 Ms. Mandeep Kaur Examining the Hedging Effectiveness of Equity Futures Contracts: Evidence from National Stock Exchange of India University Grants Commission (UGC) February 11, 2013 2018
6 Ms. Anju Bala Long Memory and Liquidity in Indian Equity Market University Grants Commission (UGC) July 4, 2013 2018
7 Ms. Pinky Mall Impact of Mergers and Aquisitions on the Post-Merger Stock Performance of Aquirer Firms: Evidence from India University Grants Commission (UGC) February 4, 2013 2018
8 Mr. Balpreet Singh Examining the Relationship between Management Quality and Market Performance of Initial Public Offerings: Evidence from India University Grants Commission (UGC) February 6, 2013 2018
9 Ms. Manpreet Kaur Comparative Analysis of Web Based Disclosure Practices of Top Inidan and Foreign Banks University Grants Commission (UGC) February 11, 2013 2018
10 Ms. Deepali Soni Corporate Social Responsibiliy and Employee Engagement: A study of selected Indian Banks in Delhi University Grants Commission (UGC) August 26, 2013 2018
11 Mr. Satish Kumar A Comparative Analysis of Corporate Governance Practices of Top Indian Banks and Foreign Banks University Grants Commission (UGC)